Pure Truth LLC Thursday December 21, 2017 California based Universal Music Group (UMG) has inked a deal with Facebook. The deal will allow Facebook user across all of their platforms, which include Instagram and Oculus to upload UMG videos.
No other social media companies have a deal such as this.
The terms of the agreement have not been fully disclosed.
Michael Nash who is the UMG Executive Vice President of Digital Strategies made the following statement, “Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans.”